After four years of activating OMO’s Dirt For Good brand purpose under the platform “Getting Dirty for a Greener Vietnam”, the initiative has delivered tangible results - including the restoration of Vietnam’s national parks and the return of near-extinct species.

Building on this momentum, OMO set a new objective: to plant one million trees across Vietnam. The mission was to encourage people, particularly children - the generation seen as future change-makers - to adopt and sustain green habits.

To realize this ambition, we introduced the idea of Forest Concerto: a symbolic performance where people, plants, and animals unite to help revive the forest. This creative concept served as the grand closure for OMO’s Dirt For Good chapter.

The execution featured a collaboration with Đen Vâu, who embodied the Forest Spirit in a music video. The campaign achieved exceptional results, with the MV reaching Top #7 on YouTube Music Trending within 24 hours, amplifying OMO’s message of environmental action and reinforcing its leadership in purpose-driven branding.