At the urgency, we pride ourselves on being fast, adaptable, and purpose-driven. Behind every bold idea and seamless execution are two passionate individuals who power our creative engine: Dang Tran and Thu Le.

Dang Tran – Creative Lead & Strategist

With over 15 years of experience in advertising, Dang has mastered the art of delivering impactful, purpose-driven creativity—on time, every time. From working on global campaigns like the Francois Hollande Presidential Campaign to leading sustainability initiatives like OMO Dirt4Good, Dang’s hybrid creative mindset blends global expertise with local insight. As the driving force behind our ideas, Dang ensures every campaign is infused with innovation, strategy, and heart.

Thu Le – Client Lead & Operations Expert

Thu brings 11 years of client management excellence to The Urgency, ensuring that every project not only meets but exceeds expectations. Her calm, dependable leadership and deep understanding of IMC, Digital, Social, and Events make her the ultimate bridge between our team and our clients. Thu’s focus on trust, precision, and speed guarantees that every brief is transformed into results—fast and flawlessly.

Together, Dang and Thu combine their expertise, passion, and relentless energy to create a team that doesn’t just deliver creative solutions but thrives in the urgency of every moment. When brands need impactful ideas fast, we’re ready to move.

Welcome to the urgency—where creativity meets agility.