In a world dominated by screens and constant notifications, Colokit set out to reclaim one of childhood’s simplest joys: drawing. More than an activity, drawing gives kids a rare superpower - to be calm, to escape into their own universe, and to express creativity without limits.

Our idea, Vui Vẽ Bất Tận (“Endless Joyful Drawing”), played on the wordplay between Vui Vẽ (joyful drawing) and Vui Vẻ (joyful living). Every stroke of color becomes not just a drawing, but a small celebration of childhood itself.

From doodling dinosaurs in the clouds to painting cultural stories on lotus leaves, Colokit empowers kids and teens to dream, play, and create without boundaries.

At The Urgency, we were proud to bring this vision to life - proving that the simplest tools can unlock the brightest imagination.