In Vietnam’s saturated water purifier market, “purity” is often reduced to filtration claims. Philips Water set out to redefine it as technology-driven protection.

Powered by Aquaporin Inside® - NASA-certified filtration inspired by natural cell water channels - Philips Water delivers water so clean, it’s trusted in space.

Our brand platform, Tech-care your World, positions purity as more than performance: it is everyday protection for home and family.

This came to life in our key visual: A water bubble forming an astronaut’s helmet around each family member, symbolizing NASA-grade shielding and worry-free living.

By shifting the conversation from what’s in the filter to what pure water empowers, Philips Water not only stood out in a crowded market, but also redefined what “pure water” means in Vietnam.