Traditional parenting advice in Vietnam often comes with a warning: “Đừng vẽ đường cho hươu chạy” — don’t guide kids too much, or they’ll just get into trouble. But for today’s Gen Z parents, the concern isn’t whether their children will “run” — it’s whether they’ll know how to get back up when they fall.

This shift in mindset inspired our creative platform: Để đường cho con chạy (Let the child run their path). Instead of control, modern parents build an “open world” for their kids — a safe space full of learning, challenges, and freedom. And with smart GPS watches, they can give children independence while staying quietly reassured from afar.

With warmth, humor, and cinematic authenticity, the campaign reframed Thế Giới Di Động’s kids’ GPS watch as more than just a device — it’s the perfect balance between freedom for children and peace of mind for parents.