In Vietnam, tech accessories are often seen as optional - something to buy later, or not at all. Users believe: “As long as the laptop is good, I’ll be fine.” But the reality is harsher: no accessories means no protection, and sooner or later, every device suffers.

From this tension, we created a dramatized idea: The Lawsuit of Missing Accessories. A laptop, neglected and battered, takes its owner to court - accusing him of carelessness, from cracked cases to fried batteries. What unfolds is a courtroom musical, where accessories themselves become witnesses, each with a distinct voice and personality, singing about the pain of being overlooked - and the relief of finally being chosen.

By turning accessories into characters and giving laptops a voice, Thế Giới Di Động didn’t just sell more add-ons - it reframed them as essential partners in modern digital life.