How do you snap Gen Z out of a summer slump?

You don’t just sell them a drink - you give them a ritual to address a sharp cultural tension: Gen Z isn’t only dealing with heat, they’re dealing with lag - overthinking, FOMO, social pressure, and mental fog. Add a heatwave, and life feels like an emotional loading wheel.

The solution came from a simple sensory cue: the “Ting Ting” of ice, tea, and movement - a reset button hiding in plain sight.

We introduced The Summer Ritual: Stir -> Drop -> Tap. A playful sequence that turns cold peach + strong tea into instant clarity. From lagging to dancing.

The TikTok-first film brought this ritual to life, culminating in an unexpected moment when even mom joined in - proving that good vibes are contagious.

With Gen Z embracing the ritual online, Nestea redefined itself not just as a summer drink, but as a cultural movement that flips the mood and refreshes the mind.